?Dale? believed to be best-selling sports DVD ever

?Dale? believed to be best-selling sports DVD ever

“Dale,” the NASCAR Media Group/CMT Films documentary film about the life of NASCAR legend Dale Earnhardt, is believed to be the highest-selling sports DVD ever, according to Jay Abraham, the chief operating officer of NASCAR Media Group. “To best of our knowledge, it’s the largest selling sports DVD,” Abraham said. ESPN.com contacted Billboard Magazine and its DVD-sales tracker, Nielsen VideoScan, to confirm the report, but those outlets don’t track Wal-Mart sales. To date “Dale” has only been available at Wal-Mart stores. Not that that hasn’t proven successful. According to Abraham, the film has moved more than 800,000 copies. And it promises to get better. “We’re very pleased with sales results,” Abraham said. “We’re looking forward to more sales as we get the wake effect of start of season, and expanded distribution to other retailers.” Bookmark to:

Date: February / 28 / 2008
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