Ford Targets Women with Unique Promotional Campaign

Ford Targets Women with Unique Promotional Campaign

Ford Targets Women with Unique Promotional CampaignWhen it comes to the household purse strings, women are the ones holding the bagMarch 16, 2006"Women drive close to 75 percent of durable goods purchases at the household level," said Michael Silverstein, principal at Boston Consulting Group and author of "Trading Up: The New American Luxury." "They are both the contributors to income growth and the definitive allocators of spending. They can buy a new car, or they can invest in a new kitchen."

Date: March / 16 / 2006
Link:

Car News Overview for March / 16 / 2006

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