Pontiac Debuts Integrated NCAA 'March Madness'...

Pontiac Debuts Integrated NCAA 'March Madness' Campaign

Pontiac Debuts Integrated NCAA® 'March Madness® ' CampaignPontiac's Use of Branded Entertainment Sets New BenchmarkDETROIT? Continuing to push the boundaries of branded entertainment, Pontiac is launching a fully integrated marketing campaign wrapped around one of the most exciting events in collegiate sports, the NCAA Division I Men?s Basketball Championship, on Sunday, March 12. Pontiac is partnering with chart-topping Atlantic recording group P.O.D., CBS, the NCAA and 2K Sports in a campaign designed to engage viewers in an entertaining and unexpected way that seamlessly integrates Pontiac into NCAA ® March Madness ®.

Date: March / 13 / 2006
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Car News Overview for March / 13 / 2006

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