Harris Interactive, Kelley Blue Book Release the 2006...

Harris Interactive, Kelley Blue Book Release the 2006 AutoVIBES Ethnicity Series of Reports

Harris Interactive, Kelley Blue Book Release the 2006 AutoVIBES Ethnicity Series of ReportsStudies Reveal Vehicle Shopping Preferences Among African, Asian and Hispanic AmericansIRVINE, Calif., March 7 /PRNewswire/ -- The AutoVIBES Ethnicity series of reports now are available from online vehicle market research leaders Harris Interactive(R) and Kelley Blue Book Marketing Research, providing significant insight into the diverse vehicle shopping preferences among three different ethnic groups: African, Asian and Hispanic Americans. The information in each report is compiled from interviews with more than 20,000 in-market vehicle shoppers during 2005 who are within 12 months of purchasing or leasing a new vehicle, and provides detailed data and analysis regarding a variety of purchase consideration factors.

Date: March / 7 / 2006
Link:

Car News Overview for March / 7 / 2006

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